NetEase claimed that the original postponing of Diablo Immortal’s release was a result of its need to enhance content, however the official Diablo Immortal account on China’s Weibo site violated "relevant laws and regulations" and has been blocked because of it.Īctivision Blizzard also delayed the game’s launch in Indonesia, Hong Kong, and other Asia-Pacific markets, although not as dramatically, from June 23 to July 8. The initial delay in China caused stock in NetEase to plummet to $136 on June 20, which was down from a six-month peak of $172.50 10 days earlier. The title’s launch in China was delayed, according to those familiar with the matter who spoke with Bloomberg, because of controversy surrounding a social media post taken as a criticism of Xi Jinping, China’s president.īloomberg was also informed that the new release date, days away now, is still subject to change. Comments (Image credit: Blizzard) Diablo Immortal is waiting for an apology. Chinese controversyĪ Chinese company, NetEase was a co-developer on Diablo Immortal and is among the country’s largest games publishers. published 22 December 2020 Impressions of Blizzard's mobile action RPG from the technical alpha. The Activision Blizzard game – being published via NetEase in China – originally launched elsewhere around the globe in early June to huge success, earning $49 million in its first month. After delays to its release in China, Diablo Immortal is finally due to launch on July 25 2022, one month later than initially expected.
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